Microsoft Edge Safari Firefox Have No Plans For Floc Yet 9To5Google
After Google started rolling out FLoC to some Chrome users as a replacement for third-party cookies, the technology has become rather controversial. Microsoft Edge, Apple Safari, and Mozilla Firefox have confirmed they don’t have immediate plans to adopt FLoC. Google is positioning FLoC, or Federated Learning of Cohorts, as a new standard for the web. That’s an idea that privacy-focused companies such as Brave, Vivaldi, and DuckDuckGo have openly discussed their opposition to, calling FLoC “privacy-invasive” even when that is exactly what the tech is trying to avoid....